13.02.2020 by Kristine Spure

The annual celebration of love is here, so get ready to be surrounded by a whole lot of roses, chocolates, and everything heart-shaped and pink. 

Even if you’re not a big spender yourself, plenty of Americans are. In 2019, Americans spent a record amount on Valentine’s Day – more than $20 billion in total. Greeting cards, candy, and a night out have been among the most popular gifts on Valentine’s Day. 

But what’s even more interesting is that Valentine’s Day actually originated as a Western Christian liturgical feast honoring the early saints named Valentinus. Take a look at our insight report for more shopping trends and historical facts: 


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