21.11.2017 by Tiago Veloso

It’s that time of year again – November marks the start of the holiday season, which means many Americans are preparing to take advantage of holiday sales and promotions that pop up on Black Friday and Cyber Monday.

According to a recent Nielsen survey, 49% of Americans plan to start their holiday shopping before the Black Friday weekend shopping spree begins, starting on Thanksgiving evening. However, Black Friday and Cyber Monday are still key moments in time for making holiday purchases.

About 26% of consumers started shopping as early as September! If you plan to join the crowds of excited shoppers, you should explore these holiday shopping stats:

 

 

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