Email Marketing Industry Census 2017 (Infographic)

A recent online survey of 1,200 marketers has revealed fascinating insights about email marketing efforts. It looks like email marketing still reigns supreme for ROI, but companies need to do more to see results.

For the past 11 years, Adestra and Econsultancy have published their Email Marketing Industry Census results, a key research tool for those working in the field. The Census, mostly focused on the UK market, takes an in-depth look at email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.

Here are three key insights from the latest 2017 edition:

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