India's #1 Financial News Site Counts on Infogram

Moneycontrol is India’s #1 financial news platform with the mission of making India financially smart. They give their audience the right data at the right time, helping them make informed decisions.

With small mobile screens and decreasing audience attention spans, the goal of decoding complex financial phenomena into easy-to-digest visualizations is more important than ever. Infogram is proud to count Moneycontrol as a customer and happy to help them with their mission.

“Financial data is the core strength of Moneycontrol, but extensive data is often difficult to understand,” said Sanjit Oberai, Data Editor for Moneycontrol. “The use of graphs or pictorial representations makes it easy for anyone to analyze and understand the data.”

“Consumers often perceive financial write-ups and articles to be lengthy and boring. So we make this more interesting with the help of visualizations. When the complex data is converted into charts and graphs, it becomes fun for the audience to read and understand the financial story. We have also started breaking down our articles into pictorial infographics, which has helped us reach more people,” Sanjit explained.

“The templates help us generate graphs and charts instantly, making for a faster turnaround.”

Moneycontrol chose Infogram because of the variety and control it affords them when visualizing data. “Infogram has over 36 types of charts and graphs, and the readymade templates help us generate graphs and charts instantly, making for a faster turnaround.”

“Responsive embed formats mean the content created with Infogram is accessible on any platform. The charts and graphs can also be downloaded as images to use on Facebook and Instagram. And the fact that we can control what parts of the infographic we download is also powerful,” Sanjit said of the benefits of Infogram.

“Responsive embed formats means the content created with Infogram is accessible on any platform.”

“Infogram has helped Moneycontrol scale up and implement charts and graphs into our stories and news updates. Its easy-to-use features help Moneycontrol create them within minutes and add them to stories, which are then in turn visually appealing,” he said. Doing this cost-effectively with Infogram has created an advantage for Moneycontrol.

In the fast-moving pace of a modern publishing organization, Infogram “is very effective and helpful for presenting information in the form of charts and graphs,” Sanjit said. Infogram is excited to count Moneycontrol among our customers who are empowering their organizations to visualize and publish data quickly and beautifully.

Moneycontrol Infogram Chart #1

Moneycontrol Infogram Chart #2

Do you want to see what Infogram can do for your business? Click to learn more about Infogram for Teams and our paid plans. We also encourage you to sign up or login to Infogram and explore our amazing charting tool for yourself!