Infographic: Back to School digital shopping habits 2019

Summer is winding down, football fans are gearing up for a new season, and the kids are headed back to school. From preschool to college universities, this time of year is all about stocking up on new laptops, textbooks, pencils, notebooks, backpacks, and so much more.

Fun fact: More than half of annual school-related spending happens during the back-to-school (B2S) shopping season. This year, total back-to-school spending is expected to reach $27.8B or $519 per student. That’s slightly higher than 2018’s $510 per student, according to a 2019 survey conducted by Deloitte. Mobile commerce is rising. This year approximately 60% of shoppers plan to use mobile during their shopping journey – to get price information, collect discounts and coupons, and make purchases.

Let’s take a look at below Infogram infographic, focusing on the numbers behind the second-biggest shopping season of the year.

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