01.03.2018 by Marisa Krystian

Strong brands attract customers, build loyalty, motivate staff, and of course – make money. Every year, Brand Finance seeks to understand more about brands and how to value them in their Global 500 report. The winner this year? Amazon.

Amazon is the world’s most valuable brand ahead of Apple and Google in 2018. The e-commerce giant’s brand value increased by 42% year on year to a whopping $150.8 billion! Explore this infographic to see where in the world these brands come from and how their numbers compare to last year.



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