Infographic: Oktoberfest in numbers

Oktoberfest is one of the largest beer festivals in the world. Held annually in Munich, this two-week festival welcomes more than 6 million visitors.

Many people believe that beer is the whole reason Oktoberfest became popular, but in reality, the tasty beverage wasn’t even introduced to the event until 1818. By the event’s centennial celebration in 1910, more than 120,000 liters of beer had been poured at the annual festival. This year, the expectation is to surpass 7 million liters for the third time in a row.

Learn more about Oktoberfest in our latest insight report.

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