Google searches for the biggest four banks by name have steadily declined, likely due to increased competition with fintech firms.
Source: The chart is a consolidated visual of four individual Google Trends data pulls, one for each bank. Each line represents U.S. topic searches where numbers represent search interest relative to the highest point on each line — 100 representing peak popularity, 50 that the term is half as popular in search, and 0 that there wasn't sufficient data for this term.
