29.07.2015 by Michael Duran
“We’ve seen a 40% increase in page views on blog posts using Infogram,” Amrita Konaiagari, Marketing Associate at the ResellerClub.
The ResellerClub is a platform for web hosts, domain resellers, web designers and technology consultants to provide both scalable and secure Shared/Reseller Hosting, along with VPS solutions, global top level domain names (TLD) and other essential web presence products.
Amrita Konaiagari talks about her experience with Infogram:
“At ResellerClub, much of our work includes selling domain names and hosting to our resellers. It is important for us, with the new crop of new top level domain names, to take a look at the ones that are the best performing,” said Konaiagari. “On a monthly review of the new TLDs, we create a report to showcase to our resellers the top performing TLDs.”
With the help of Infogram, ResellerClub was able to create extensive and engaging reports to display to customers.
“Infogram allows us to use varied charts to display our top performing TLDs in a visually appealing, easy-to-read format, making it a comprehensive summary of the entire report for those busy resellers who want a quick view,” said Konaiagari.
Alongside reports, views and reader engagement is important, especially on social media. Data visualizations can help pull readers in and ResellerClub proves that to be true.
“We’ve seen a 40% increase in page views on blog posts using Infogram from those blog posts without and a minimum traction increase of 3% on social media on updates using Infogram which is a significant increase for us,” said Amirita.
ResellerClub recommended Infogram to a number of their resellers to use as part of their marketing pitch because many end customers prefer to view data in a visual representation.
“We’ve been experimenting with Infogram for a couple of our reports and hope to use it far more for upcoming reports as the industry expands,” said Konaiagari. “Our experience so far has been pleasing and hugely beneficial both to us and our clients.”
ResellerClub’s story shows that Infogram is not only good for creating data driven stories, but to create thorough reports within a company. Try it out yourself! Reach out to us to discuss how we can help you create similar reports at your company.
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