Visual Stats Every Content Marketer Needs to Know + Free eBook!

It’s no secret visuals make for great marketing. The addition of compelling images to landing pages, advertisements, blog posts, email campaigns, and social media updates can have a profound impact on your audience. Visuals enhance content consumption, making your work more engaging and memorable.

But just how valuable are visuals? We did a little research to find out! Scroll down for 8 fun stats that every content marketer should know. 

If you’d like to explore using charts and graphs as visuals, download our latest eBook – ‘Simple Data Visualization Techniques to Make Your Charts 110% Better.’

8 Powerful Visual Statistics

• 90% of information that comes to the brain is visual and 40% of people learn better with visuals than plain text. Source: Zabisco 

• 65% of senior marketing executives believe that visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated. Source: CMO Council 

• Infographics are liked and shared on social media 3X more than other any other type of content. Source: Massplanner 

• Content with relevant images gets 94% more views than content without relevant images. Source: Kissmetrics 

• Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content  (photos and videos) saw a 65% increase in engagement. Source: Simply Measured 

• 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. Source: Content Marketing Institute 

• Eye-tracking studies show readers spend more time looking at the images on web pages than they do reading text on the page. Source: Nielsen Norman Group 

• Articles that contain charts and infographics show significantly higher reader engagement – up to 34%! Source: Infogram 

Crafting quality data visuals can be tricky, but we are here to help. Download our latest eBook for simple data visualization techniques that will make your charts 110% better!