Data visualization trends to expect in 2024

As we stand on the cusp of 2024, the data visualization field continues to evolve at a rapid pace. The importance of turning raw data into actionable insights continues to increase, and the tools and techniques we use to achieve this are constantly changing. With that said, in this blog post, we’ll explore the data visualization trends likely to shape the landscape in 2024. 

Trends in data visualization until now

Before we delve into what we can expect, let’s establish what has happened in 2023 in the data visualization field. With more information being produced and shared, 2023 didn’t spare us from challenges and opportunities. Leading up to 2023, data visualization has already undergone significant transformations driven by advancements in technology, changing user expectations, and a growing emphasis on extracting meaningful insights from complex datasets. Let’s list some key trends that may have influenced data visualization up to 2023.

Interactive visualizations

There has been a noticeable shift towards dynamic and interactive data visualizations. Users increasingly demand the ability to manipulate and explore data in real-time, allowing for a more immersive and personalized experience. This trend is supported by advancements in web technologies and the development of user-friendly visualization tools like Infogram. Infogram’s intuitive interface facilitates real-time data manipulation and exploration and allows users to create highly engaging and interactive charts, maps, and other data visualizations.

Storytelling with data

On Infogram, we focus heavily on the art of data storytelling. And without a doubt, data storytelling has become a key aspect of the field, highlighting the crucial role of creating stories around data to communicate insights effectively. Visualization tools now often include features that make it easier to create compelling stories, helping users to convey their message more persuasively. Infogram stands out by offering many user-friendly features. With Infogram, users can create projects from pre-designed templates, customize charts, craft interactive maps, and more. These and other functionalities enable users to effortlessly create narratives around their data.

Data ethics and privacy

With an increased focus on data ethics and privacy, there has been a growing awareness of the need to responsibly visualize and handle sensitive information. Data visualization experts and tools have adapted to incorporate privacy features and ensure ethical practices in the representation of data. 

“At Infogram, we treat data privacy very seriously,” states Andrejs Veitners, the Product Manager at Infogram. “Our users can share their content privately through links that won’t be indexed by search engines. Additionally, they can create password-protected pages and embeds – this ensures that our clients can quickly and efficiently present their latest data without compromising on safety.”

Customization and personalization

Users have shown a preference for customizable and personalized visualizations that cater to their specific needs. Data visualization tools including Infogram have responded by providing more options for customization, allowing users to tailor visualizations to their preferences and requirements. Read about our newest releases that directly influence customization options for your data visualizations.

Real-time data visualization

The demand for real-time data analysis and visualization has massively increased, particularly in fields where up-to-the-minute insights are crucial, such as finance, healthcare, and media. Tools and platforms have evolved to support the rapid visualization of streaming data. Also, Infogram has introduced features that cater to the need for instantaneous insights. With Infogram, it’s possible to effortlessly handle real-time data updates and dynamic visualizations, enabling users to stay ahead in fast-paced industries.

“Infogram is versatile, allowing users to visualize real-time data on a wide range of topics, from COVID outbreaks to global military escalations and elections. Our functionality enables users to connect to various live data sources, including SQL databases,” Andrejs elaborates.

“We see that there’s an increasing interest in programmatic content creation which is also made possible using Infogram’s API, and we’re excited to deepen our focus on this aspect in the next year. Ultimately, it doesn’t matter if you want to showcase the latest exit poll numbers or ensure that your stakeholders see the most recent figures in your monthly report, we’ve got you covered!” 

Advancements in data representation techniques

Innovative data representation techniques, including new chart types and unconventional visualizations, have emerged. These approaches aim to address the limitations of traditional charts and graphs, offering alternative ways to convey information effectively. Infogram, recognizing the evolving needs of data visualization, stands out with a diverse range of interactive charts, graphs, and maps. 

It’s important to note that the field of data visualization is dynamic and continually evolving. By looking back at the trends we’ve seen emerge and develop, we can get a clearer view of what’s to come.

Data visualization trends in 2024

In 2024 and onwards, we expect that these data visualization trends will become more prominent and affect the way we produce and consume information. Here are the 10 trends in data visualization you should look out for:

AI-driven data visualizations

With the growing integration of artificial intelligence (AI) into data analysis, the demand for explainability is becoming increasingly crucial. Anticipating data visualization trends in 2024, we see an increase in AI-driven visualizations not only to showcase insights but also to offer transparent explanations of the underlying algorithms. These AI-driven visualizations could address the need for interpretability, ensuring that stakeholders, regardless of their technical background, can understand and trust the decisions made by AI systems.

Furthermore, we’re likely to witness advancements in the creation of infographics, reports, and other visual materials. AI-driven tools or features could become more popular for creating charts, graphs, infographics, and other data visualizations and projects.

Augmented Reality (AR) and Virtual Reality (VR) integration

One of the most exciting frontiers in data visualization is the integration of augmented reality (AR) and virtual reality (VR) technologies. In 2024, we anticipate an increase in applications that leverage AR and VR to create immersive data experiences. Imagine walking through your data sets, visualizing complex relationships, and gaining insights in a three-dimensional space. This trend has the potential to revolutionize how we interact with and understand data. 

Storytelling with data

Data storytelling has been a prevailing trend, but in 2024, it’s expected to reach new heights. Visualizations will not only present numbers but also weave them into compelling narratives. The goal is to make data more accessible and engaging, allowing users to connect with the information on a more personal level. Infusing emotion into data storytelling can lead to better retention and understanding. And that’s where Infogram steps in to provide the tools and features needed to make data visualizations more engaging with compelling storytelling elements.

Real-time and streaming data visualizations

The demand for real-time insights continues to grow across various industries. In 2024, we anticipate an expansion of real-time and streaming data visualizations. This trend is particularly relevant in fields such as finance, healthcare, and cybersecurity, where timely decisions based on up-to-the-minute data are crucial. Advanced visualization tools will enable users to monitor and act on dynamic data streams.

Ethical data visualization practices

With the increasing awareness of data privacy and ethical concerns, 2024 will see a focus on responsible data visualization practices. This includes transparent representation of data sources, acknowledgment of biases, and the implementation of ethical considerations in the design of visualizations. The emphasis will be on fostering a culture of ethical data usage and communication.

Customizable and user-centric interfaces

In 2024, the trend of customizable and user-centric data visualization interfaces will gain prominence. Users will have more control over how they interact with and display data, allowing for a tailored experience based on individual preferences. This trend aligns with the growing need for democratizing data, making it accessible to a broader audience with varying levels of technical expertise.

“As a popular slogan tells you: “There’s an app for everything!” However, users don’t like to navigate through various tools for different tasks. They expect a one-stop solution that is both fast and efficient,” Andrejs states. “Whether you’re crafting a monthly report, visualizing the latest numbers, or removing a background from a stakeholder picture, you want all of these functionalities available in a single place. So if you’re working within a CMS platform and need to visualize data, all these great visualization options should come to you, not vice versa.”

Ultimately, the future of user-centric interfaces lies in delivering comprehensive solutions that streamline the visualization of data, ensuring a more efficient and user-friendly process.

Spatial data visualizations

Spatial data visualizations are anticipated to gain momentum in 2024, especially in industries such as urban planning, logistics, and environmental science. These visualizations leverage geographical information systems (GIS) to represent data in a spatial context. For instance, imagine a real-time map that displays traffic patterns, weather conditions, and social trends to help urban planners make informed decisions about city infrastructure.

Generative design for visualizations

The application of generative design principles to data visualizations is a trend that is set to flourish in 2024. Using algorithms and machine learning, generative design allows for the automatic creation of diverse and aesthetically pleasing visualizations. This can help designers and analysts explore multiple representations of the same data, fostering creativity and uncovering hidden patterns.

For example, a marketing team could use generative design to create a variety of visualizations for campaign performance, enabling them to choose the most effective and visually compelling representation for different stakeholders.

Human-centric accessibility features

In 2024, there will be a heightened emphasis on making data visualizations more accessible to diverse audiences. This includes incorporating features such as voice-activated commands, screen reader compatibility, and other accessibility tools. The goal is to ensure that individuals with varying abilities can engage with and understand the insights presented in visualizations. Also, Infogram offers an array of accessibility tools and features that allow users to create inclusive and accessible data visualizations.

Cross-platform integration

With the expansion of devices and platforms, data visualization tools in 2024 are likely to prioritize cross-platform integration. This means that users can seamlessly transition from a desktop to a tablet or a smartphone, maintaining a consistent and user-friendly experience. This trend responds to the increasing need for flexibility in accessing and presenting data on the go. 

Gamification of data analysis

Gamification elements will make their way into data visualization platforms, making the process of exploring and interpreting data more engaging. This could include incorporating interactive challenges, achievements, and competitions into the visualization experience to motivate users and enhance their data literacy skills. For example, an educational platform could turn learning data analysis into a game, rewarding users for accurately interpreting visualizations and making informed decisions.

Future trends in data visualization

As we step into 2024, the data visualization field promises to be dynamic and transformative. From the integration of immersive technologies to a heightened focus on ethical considerations, these trends will shape how we perceive and interact with data. Embracing these changes will be key for businesses and individuals to improve their decision-making processes in the years to come. Stay tuned and sign up to Infogram to stay up-to-date with the latest trends!