Guestographics: Your key to SEO success

Are you looking to improve your link-building strategy that doesn’t require relentless cold outreach? Creating guestographics might be the answer for you.  

Effective link-building strategies in 2024 focus on creating high-quality content that naturally attracts backlinks. This could be in the form of in-depth articles, insightful research, or creative infographics (guestographics).

While outreach can still be a part of the equation, it should be targeted and focus on building relationships with relevant websites. Guestographics can be a valuable tool here, helping you identify high-authority sites that would be a good fit for your guest post featuring your infographic link.

In this article, we’re going to delve deeper into what essentially are guestographics, how to create one, what infographic tools and features you should use, and how can you ultimately improve your SEO and get the desired results with guestographics. Let’s dive straight in!

What are guestographics?

A guestographic is a guest post that takes the form of an infographic. Guestographics combine the outreach and SEO benefits of traditional guest blogging with the engaging nature of infographics. Imagine placing a visually compelling and informative infographic on a high-authority website – that’s the magic of guestographics.

The effectiveness of guestographics

While guest posts are valuable, can guestographics be a more effective strategy for achieving SEO and brand awareness goals? 

Yes, in fact, guestographics can be more impactful for SEO and awareness. 

Simply put, the power of guestographics lies in its format. Studies show information presented visually is 65% more likely to be remembered than text alone. Ultimately, visuals can easily grab people’s attention and engage more than text-based information. This visual advantage is one of many benefits you can explore:

Brand awareness

A well-designed guestographic on a popular blog exposes your brand to a wider audience, creating recognition and trust. Compared to guest posts, infographics are more likely to be shared on social media, further expanding your reach.

Website traffic

Compelling infographics naturally attract clicks, driving valuable traffic back to your website. 

SEO

Backlinks from high-authority websites featuring your guestographic can significantly boost your search engine ranking. Moreover, guestographics often include targeted data visualizations, which can lead to backlinks on relevant pages within your website, creating a more focused SEO impact.

Lead generation

Strategic calls to action within your guestographic can convert curious readers into qualified leads. Infographics can be designed to capture user information through strategically placed forms or CTAs, offering valuable content in exchange for contact details.

The combination of an appealing design, targeted data visualizations, and topical information  creates a powerful tool for attracting backlinks and improving SEO. 

How to create a captivating guestographic 

Creating a guestographic that truly resonates with your audience requires careful planning and consideration. Here’s how to create a winning guestographic that makes a difference:

1. Select the right topic

Don’t just pick a random infographic you created. Choose a theme that aligns perfectly with both your target audience’s interests and the guest blog’s niche. That’s how you’ll make sure the content resonates with the blog’s readers while subtly promoting your brand’s expertise in that specific area.

Also, aim for a topic that’s both relevant to your audience and offers fresh insights. Avoid rehashing common themes the blog’s readers might already be familiar with.

2. Enrich your guestographic with data visualizations

While aesthetics are important, make sure your infographic is grounded in facts and meaningful data. Back up your visuals with compelling data from credible sources, strengthening the message you’re trying to communicate and position your brand as a thought leader in the field.

Once you have your data ready, present it in a clear and visually appealing way. Charts and icons can make complex information digestible and engaging for the audience.

3. Captivate with an appealing design

While eye-catching visuals are crucial, a successful infographic needs a strong foundation.

To start with, structure your information logically with a clear hierarchy, guiding viewers on a journey of understanding. Think of it as a visual conversation with your audience.

Next, complement your data with high-quality icons, illustrations, or well-selected images. Remember, these visuals should easily grab attention without overpowering the data.

Finally, tie it all together with cohesive color choices. A consistent color scheme will create a sense of unity and professionalism, making your infographic appear polished and impactful. 

4. Prioritize accessibility

Make your infographic accessible to everyone by prioritizing readability and responsiveness. Choose clear, easy-to-read fonts that work well on smaller screens, and avoid overloading the design with information. Additionally, ensure your infographic easily adapts to different screen sizes.

Infogram: Your go-to tool for creating guestographics

When it comes to creating visually appealing and interactive infographics, Infogram empowers you to transform complex data into captivating content. With a user-friendly platform, Infogram makes it easy for you to streamline the guestographic creation process. Furthermore, Infogram has introduced a set of AI-powered features that make creating visually appealing infographic designs even easier.

Here are a few noteworthy Infogram features for you to explore: 

AI-powered infographic templates

Infogram’s AI infographic generator is a powerful tool for any content creator. It helps you bring your ideas to life as infographics, even if you’re just starting out. 

AI chart suggestions

Wondering what’s the best chart to visualize your data with? With Infogram’s AI for charts, you can explore and select the best fitting chart to your data, improving the effectiveness of your message.

Customizable templates

Don’t want to start with a blank page? Explore Infogram’s professional-looking templates and use them to ensure your guestographic looks polished and impactful.

Interactive exploration

Let readers explore information through interactive features! Allow viewers to delve deeper with hover-over tooltips and clickable legends that reveal additional information and comparisons within the data.

Embeddability

With Infogram, it’s easy to share and embed your content. You can customize the infographic’s size and style to perfectly match your platform, all while maintaining control over who can embed it and where it appears, ensuring your content reaches the right audience.

Responsive design

Infogram’s responsive design ensures your infographics look great on any device. Layouts and elements automatically adjust to fit desktops, tablets, or smartphones. This guarantees a smooth user experience for viewers on any screen, maximizing the reach and impact of your data story.

Infogram’s AI-powered features in combination with interactivity and easy sharing functionalities make it a perfect tool for creating effective guestographics, while saving time and effort. 

Instead of relentless cold outreach, focus on building connections with webmasters and editors in your niche. You can achieve this by participating in industry forums, offering guest lectures, or collaborating on content together. This way, when you do reach out to propose a guest post featuring your infographic link, it will come from a place of mutual respect and understanding.

How to get guest blogs to accept your guestographic

Securing backlinks, the golden ticket of SEO, is key with guestographics. Here’s how to make your guestographic a success:

Target wisely

To maximize the success of your guestographic strategy, finding the right blogs to target is key. Make sure to conduct thorough research to identify relevant blogs with high domain authority in your industry. Use SEO tools or target keywords with “guest post guidelines” to find blogs that accept guest contributions. Analyzing your competitor’s backlinks can also reveal high-quality blogs in your niche that might be a good fit for your guestographic.

Craft a killer pitch

Creating a compelling pitch is essential to convince blog owners to accept your guestographic. To capture attention, personalize your introduction by mentioning a specific article you enjoyed and highlight your expertise. Focus on the value your guestographic brings to their audience. Will it educate, entertain, or solve a problem for their readers? Briefly describe the infographic’s quality and clearly offer to provide a tailored explainer text to complement the guestographic on their blog.

Tailor for success

Finally, go beyond just offering a generic guestographic. Show that you’re willing to put in the extra effort. Offer to customize the infographic’s design to match their website’s branding or suggest tweaks to the content to perfectly align with a specific blog post. Providing different sized versions of the guestographic gives the blog owner more flexibility when incorporating it into their website. By implementing these steps, you’ll significantly increase your chances of landing those valuable backlinks through guest blogs.

Empower your strategy with guestographics

Guestographics offer a winning combination for marketers, blending the outreach power of guest blogging with the engagement of infographics. By leveraging guestographics and the intuitive features of Infogram with AI, you can create impactful content that drives brand awareness, website traffic, and ultimately, success. Try Infogram today and create a guestographic that captivates!