9 Ways the Media Uses Infogram to Share Compelling Stories

Data journalism is on the rise. Reporters, editors, and producers are expected to be comfortable finding and analyzing data to accompany their stories. Luckily, online data visualization tools like Infogram make it easy to create compelling charts and graphs to share with readers.

Infogram charts are easy to embed online, which means digital journalists can quickly copy and paste them into their articles, adding depth to their work. Print journalists also have the option to download high-quality versions of their projects to include in their articles.

Media professionals are using maps, bars, lines, columns, pies, and pictorial charts to quickly share complex information in an instant. We’ve selected nine examples of news media outlets successfully using Infogram to share their stories online:

1) MSN – Users’ Brexit Poll

MSN took a poll of 38,733 readers, across 14 EU-member states to measure support for Brexit – the United Kingdom’s withdrawal from the European Union. They visualized the data using an interactive Infogram map, pie chart, and multiple stacked bar charts. This is a great example of how to effectively convey large datasets with limited space.

2) Euronews – Europe’s Drugs Divide

Europe’s drugs agency released an 84-page report about the latest developments around narcotics on the continent. Euronews investigated the five key trends in Europe’s drug market and visualized the data.

They created an Infogram map showing the most frequently seized stimulant drug in each country. Their mature color scheme keeps the visual simple, professional and easy to read.

3) Reno Gazette-Journal – Nevada’s Prescribing Problem

RGJ took a different angle visualizing the war on drugs. Statistics show that Nevada ranks in the top five states when it comes to prescribing certain pain pills. The infographic they created using Infogram does a good job of showing the severity of the problem over the past five years.

Using a pictorial chart, facts & figures list, and a column chart – with two simple contrasting colors – they were able to shed light on a difficult subject, while also showing change over time.

4) Buffer – Brand Social Media Behavior

Social media sharing tool Buffer examined over 100,000 brand accounts, which consisted of over 14 million tweets and two million Facebook updates to figure out how brands have been sharing to social media over the past 12 months – that’s a lot of data!

They used various Infogram pie, bar and column charts to show how often brands share to social media, which channels they use most, and what types of posts get the most engagement.

5) Nielsen – Adult Coloring Book Sales

The popularity of coloring books, especially those geared toward adults, has been steadily increasing since the beginning of 2015. According to Nielsen, 12 million copies of coloring books were sold in the U.S. last year, up from just 1 million in 2014, and more than 2,000 coloring books were published last year, compared with 300 the previous year.

The adult coloring book genre was particularly in-demand during the winter holiday season, with more than 3 million units sold between mid-November and mid-December, which you can clearly see on this attention-grabbing, red Infogram line chart.

6) Insurance Journal – Teen Drivers

According to the Insurance Journal, U.S. families who add a young driver to their existing auto insurance policy will see an average annual premium increase of 79 percent. That average premium increase for teen drivers is lower than 2013 when the increase was as high as 84 percent.

But, not all states are created equal when it comes to the cost of insuring a teenage driver. This colorful, interactive Infogram map shows how much teen drivers cost their parents in each state. It is a great way to visualize country-wide stats in an engaging way.

7) The Australian – AIEF Scholarships

Stories about education can be greatly enhanced by the use of data visualizations. The Australian shared information about the Australian Indigenous Education Foundation (AIEF), which provides scholarships that enable Indigenous students to attend leading Australian schools and universities.

Just how many scholarships? Simply reference their infographic which utilizes Infogram’s interactive bar and column charts, facts & figures list, and a map of Australia. For a full view of The Australian’s infographic click here.

8) Washington Examiner – Trump’s Odds of Winning

Data from elections and polls is often transformed into charts and graphs so it can be quickly understood and shared. This article from the Washington Examiner features an Infogram line chart showing Donald Trump’s odds of winning the U.S. presidential election, and it doesn’t look good. This example places two datasets on one chart, saving space and doubling the impact.

9) The Southwest Times Record – Foster Care Children Needs

The SW Times Record may be a smaller publication, but their stories have a universal impact. According to the SW Times, more than 4,500 children in Arkansas are in foster care, and there aren’t enough available beds or foster homes to support them.

This grouped Infogram bar chart uses contrasting colors and select datasets, which allows the reader to quickly make comparisons.

We hope these newspapers, magazines, and digital media outlets have inspired you to find new ways to include data in your stories. If you want to learn more about how Infogram’s charts and graphs can positively impact your business, schedule a meeting with a member of our team and explore our tool for yourself.