Branded Content Tools & Tips Every Marketer Should Be Using

Branding isn’t just about logos and colors; it’s about consistency, credibility, and connection. For marketers, this means ensuring every piece of content, from social media graphics to internal reports, aligns with your brand’s voice and visual identity. Whether you’re part of a lean startup or managing a large content team, using the right branded content tools can save time, maintain brand consistency, and elevate your marketing efforts across all channels.

Here are some must-have branded content tools and practical tips to strengthen your branded content game.

1. Use Design Tools That Support Brand Assets

Why it matters: Switching fonts or colors, even slightly, can dilute your brand’s visual impact. You need branded content tools that allow you to lock in your brand elements.

Infogram can be a great ally for this task. Not just for data visualization, Infogram allows marketers to customize charts, infographics, and dashboards using brand colors, logos, and fonts, ensuring even your analytics look on-brand.

2. Branded Content Tools to Visualize Your Data with Style

Why it matters: Marketers deal with data all the time: campaign performance, audience insights, A/B test results. But raw data doesn’t inspire action. Beautiful, branded visuals do.

Tip: Use branded content tools that let you create charts and infographics that align with your brand guidelines, and make them interactive to increase engagement.

Infogram, for instance, lets you build customizable visualizations with your brand identity baked in, no design degree required.

3. Automate Where You Can

Why it matters: Consistency often falls apart when you’re pressed for time. Automating repetitive content creation processes with branded content tools helps maintain quality under pressure.

Infogram’s API can help with this as it automatically updates charts and dashboards with live data feeds, so your content stays fresh and on-brand.

4. Create a Branded Content Style Guide

Why it matters: A style guide is the single source of truth that aligns your content creators, designers, and marketers, making sure everyone uses the same branded content tools and design principles.

What to include:

• Fonts, colors, and logo usage

• Voice and tone guidelines

• Chart and data visualization rules (e.g., always use brand colors for bars and lines)

Pro tip: Include platform-specific tips. What looks good in a report may not work on social media.

5. Don’t Just Build Brand: Build Recognition

Why it matters: these tools aren’t just about making content look polished; they’re about helping your brand become instantly recognizable. When someone sees your content, they should know it’s yours, even without a logo.

Tip: Consistency + creativity = recognition. Keep your design elements aligned, but play with format, messaging, and storytelling.

Wrapping up

The branded content tools you choose as a marketer play a huge role in how your brand shows up in the world. From charts to social graphics, every piece of content is a branding opportunity.

Infogram is a powerful support in this effort, helping you transform complex data into branded, impactful visuals that impress audiences and build trust.

Ready to make your content more consistent, engaging, and on-brand? Start exploring the branded content tools above, and don’t forget to put your brand at the center of it all.