Elevate Your Projects with Powerful Branding

A brand kit, also known as a brand style guide, is a collection of design elements and guidelines that define the visual and messaging components of a brand. A typical brand kit might include a logo and variations of the logo, a color palette with specific color codes, typography guidelines for headings and body text, image recommendations, and instructions for maintaining a consistent tone of voice. Some brand kits may also include templates for marketing materials, such as business cards, brochures, and social media graphics.

Branding is important for several reasons:

• Differentiation: In a crowded marketplace, branding helps businesses and organizations stand out from their competitors by creating a unique identity and personality. A strong brand can help a business differentiate itself from similar offerings and attract customers who align with its values and character.
• Trust and credibility: A well-established brand instills a sense of trust and credibility in customers. When customers recognize and trust a brand, they are more likely to choose that brand over others and to recommend it to others as well.
• Recognition and memorability: A strong brand identity helps customers recognize and remember a business or organization. This fosters increased customer loyalty and encourages repeat business.

1. Click on the Upload button under Images.
2. Choose the file you wish to upload from your computer and click Open.
3. There are no restrictions regarding the size of the brand image, as it will be automatically resized. We support JPG, PNG, and SVG file formats. Keep in mind that SVG files will provide the highest quality outcome.

1. Click on the Upload button in the Graphics library tab.
2. Choose the graphic you wish to upload from your computer and click Open.
3. When working in the editor, you'll be able to add both images and graphics to your project by clicking on Add graphics on the left side toolbar and selecting them under the Branding tab.

1. To add a color, click the + icon under Colors and select the color you want to use. You can also enter specific hex color codes.
2. After adding colors here, all of them can be found in the settings panel of the editor. You can use them on your charts, maps, text objects, shapes, icons, and page backgrounds.
3. To upload a font, click on Upload Fonts and select the font you wish to upload from your computer. Infogram supports OTF, TTF, WOFF, and WOFF2 files.
4. You can use the fonts you've uploaded in all text objects that you add to your projects. Find them in the font drop-down menu of the settings panel.

With our Business and Teams plans, you can disable Infogram branding and upload your own logo. Furthermore, you have the option to personalize the share button to align with your brand. Additionally, our Enterprise plan offers an exclusive opportunity, where we create a custom infographic template just for you/your company. This includes the integration of your preferred fonts, colors, backgrounds, branding elements, as well as customized chart elements such as icons and shapes.

1. To remove the Infogram logo and/or replace it with your company’s branding, go to your Account Settings, choose Infographic settings, and upload the logo there. This way your logo will be there for every future report and chart right from the start.
2. In the single chart layout (if you have started your project by clicking the Chart or Map button in your Library, as opposed to choosing from the Infographic, Report, Dashboard, etc. templates) you can customize the logo settings for each project separately in the right side panel.
3. If enabled, sharing allows your readers to share your content on social platforms and embed your created content on other web pages by using our prepared embed codes.
4. The sharing button can be disabled if you don’t want your content shared. You can also set defaults for the sharing functionality by going to Account settings and opening Infographic settings tab. This will apply to all new infographics you create.
5. You can customize the Share button for each project separately in the right settings panel.
6. Also, you can enter a custom share link for your report. Instead of allowing viewers to share a direct link to your report, you can, for example, enter here the link to your web page where you have embedded this report. This way viewers will need to go to your web page first to be able to see your project.