What is an interactive infographic? A step-by-step guide

Interactive infographics are great for capturing attention and engaging the audience. But what is an interactive infographic exactly?

An interactive infographic is a data visualization that allows users to engage with the content actively. Instead of a static, one-dimensional image, interactive infographics include clickable elements, animations, scrolling effects, and more, transforming how we digest information.

If you’re looking to make infographics interactive, this guide explores the key differences between static and interactive infographics, highlights examples and templates, and explains why Infogram is a perfect tool to create them.

Static vs. interactive infographics

Both static and interactive infographics aim to present data in an engaging way, but they serve different purposes and provide different user experiences.

Static infographics:

• A passive viewing experience 
• Limited space for information – all data must be presented at once.
• One-size-fits-all approach with a fixed layout.
• Best for quick facts, social media posts, and print materials.

Interactive infographics:

• Allow users to engage with elements such as hover effects, clickable sections, and animations.
• Offer deeper insights by letting users explore additional layers of information.
• Enable navigation based on user actions.
• Ideal for reports, dashboards, data storytelling, and educational content.

The benefits of interactive content

Interactive content transforms the way information is presented, making it more engaging and effective. By incorporating dynamic elements like hover tooltips, animated charts, and clickable links, users are encouraged to explore and interact with the content, leading to a more immersive experience. Instead of passively consuming information, viewers actively engage with data, improving comprehension and retention.

Ultimately, a well-designed interactive infographic improves user experience by breaking down complex information into digestible pieces. Features like interactive maps, legends, and data tabs make it easier to navigate and understand large data sets. Additionally, interactive content increases the likelihood of sharing, as visually compelling and engaging infographics are more memorable and appealing.

Examples of interactive infographics

Still unsure of the impact interactive infographics can have? Here are some real-world examples:

1. Marvel Movies

This engaging and interactive infographic on Marvel Movies offers an immersive experience where users can actively explore the data. By clicking through each individual movie, users can easily watch trailers. In addition, the users can easily explore data and insights about each movie by hovering over data points.

2. World Blood Donor Day

This infographic on the World Blood Donor Day isn’t just interactive but is also highly engaging with animations. You can easily explore the data by hovering over data points and gain deeper understanding about the importance of blood donation and global donation trends. As you hover over data points, key statistics and insights are revealed, highlighting the critical role of blood donors in saving lives. The animations bring the data to life, making complex information more digestible and visually appealing.

3. National Parks in the U.S.

This interactive infographic on U.S. National Parks offers an engaging way to explore America’s landscapes. You can discover data in an interactive map where the size of each park’s icon is proportional to the number of recreation visitors, allowing you to instantly identify the most popular destinations.

Beyond the map, the infographic features a clickable bar chart, revealing key details. Additionally, an interactive treemap presents park data in a visually dynamic way—simply hover over different sections to uncover insights on park size.

How to create an interactive infographic with Infogram

Creating an interactive infographic sounds complex, but Infogram makes it easy. Here’s how:

1. Choose a template

Infogram offers a range of customizable templates for different use cases—marketing, education, journalism, and business reports. Explore the list of interactive templates here!

2. Add interactive elements

With Infogram, you can:

• Add interactive maps for dynamic data visualization
• Create animated charts that bring your data to life
• Insert clickable buttons and page links for seamless navigation
• Use hover tooltips to provide additional explanations
• Enable interactive chart legends for better data exploration
• Organize content with interactive data tabs for easy access
• Embed real-time updating charts to keep information current

3. Customize and publish

Drag-and-drop elements make customization seamless. Once done, you can embed your infographic on a website, share it on social media, or export it.

Why use Infogram for interactive infographics?

Infogram is the go-to tool for making infographic interactive because it combines powerful design capabilities with an intuitive, easy-to-use platform. Here’s why it stands out:

• User-friendly interface – No design skills needed! Infogram’s drag-and-drop editor allows users of all experience levels to create stunning visualizations with ease.
  
  
• Data-driven templates – A great range of ready-made infographic templates designed to suit a variety of industries and use cases, making it quick and easy to start your project.
  
  
• Real-time data connectivity – Sync live data from Google Sheets, APIs, or cloud services to create infographics that update automatically as data changes.
  
  
• Advanced interactivity features – Add hover effects, tooltips, clickable elements, and animations to engage your audience and make your data storytelling more compelling.
  
  
• AI-powered infographic maker – Infogram’s AI infographic maker helps streamline the design process by suggesting layouts, optimizing color schemes, and automatically structuring content to enhance readability and visual impact.
  
  
• Seamless sharing options – Embed your interactive infographic on a website, download it as a high-resolution file, or share it directly via a link or social media platforms.
  
  
• Collaboration and Team features – Work with your team in real-time, leave comments, and ensure consistency with brand assets and design elements.
  

Create interactive infographics with Infogram

If you’re looking for a way to make your interactive infographics stand out, Infogram is the perfect solution. With intuitive design tools and powerful interactive elements, you can turn static visuals into engaging, data-driven stories that captivate your audience. Whether you’re visualizing business reports, presenting research findings, or creating compelling marketing materials, Infogram helps you communicate complex data in an engaging and interactive way.

Want to try it yourself? Start creating with Infogram today!