A dashboard is an information management tool that gives an overview of a company’s key performance indicators (KPIs). Dashboards monitor the key metrics and health of a company.
Dashboards make it easy to visualize and understand your data. They often measure performance data in tables, charts, and maps.
Infogram is a free online tool for building effective dashboards for your team or clients.
Dashboards can help answer questions like:
Marketing dashboards help track all marketing performance metrics. For example, how many qualified leads have been passed to sales? What is the conversion rate? How are paid ads performing?
Marketers use dashboards to measure:
Sales teams want to keep a close eye on their pipeline to make sure they are meeting their targets. Sales dashboards help managers track opportunities, bookings or compensation. They display sales KPIs and metrics, which make it easy to spot successes and potential issues.
Executive dashboards summarize the most important metrics from all departments. They help executives understand the status of a business and make informed decisions.
What metrics can executive dashboards track?
In competitive SaaS markets, companies want to have better visibility of their KPIs. They want to track MRR (monthly recurring revenue), customer retention, and churn rates.
What can you track with SaaS dashboards?
Dashboards help you stay focused on the metrics that matter to your business. They are the best way to analyze company performance and spot problems that need to be addressed.
Dashboards effectively visualize complex data in simple charts, tables, or maps. Data visualizations are crucial for understanding and readability.
Dashboards put all the information you need in one place. You can view key metrics without wasting time navigating across different systems, tools, and data sources.
Dashboards give other people access to important data. Team members can share KPIs with others from desktop and mobile devices. Managers can grant public and private access to view different levels of information.
The more you know about how your business is performing, the better chance you have to stay on track. Dashboards help spot issues or potential problems early, giving you the opportunity to take a closer look and adjust strategy.