Create a funnel chart online and visualize your data flow

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Funnel charts are commonly used in sales, marketing, human resources, and project management to:

1. Show relationships among multiple groups.

2. Show the number of prospects at each stage of a sales process.

3. Show the amount of potential revenue for each stage.

4. Track the progress of marketing campaigns (like website visitor trends).

5. Illustrate shortlisted candidates for recruitment.

6. Identify potential problem areas (bottlenecks) in a process.

Infogram's chart creator allows you to easily create professional funnel charts in just 5 steps:

1. Log in to Infogram.

2. Select the funnel chart type.

3. Upload or copy and paste your data.

4. Customize the labels and adjust the design by changing the background, colors, and fonts.

5. Download your funnel chart, add it to your report, infographic, embed it on your website, or share it on social media.

Infogram is super easy to use and made with non-designers in mind. Even if you don't have any programming, coding, or design experience, you'll be able to make funnel charts in just a couple of steps. 

We did all the technical work for you. Now, all that's left to do is start creating.

Here are some general tips to keep in mind to create funnel charts like a superstar:

1. Highlight each stage with different colors. That way, it will be easier for the reader to compare each stage. 

2. Label each stage. This will improve the readability of your funnel chart. Don't make the labels too long, otherwise, it will just confuse the reader. 

3. Don't pick colors that are too dark. If the color of your funnel chart is too dark, the viewer won't be able to clearly read the labels you’ve added.

4. Scale the size of each stage so the differences are clear.

Learn more about creating the best funnel charts in our “Do This, Not That” series.

We don't recommend it. If your funnel chart looks exactly like an upside-down pyramid – with equal sides – it makes your funnel tough to understand quickly. Go for a funnel chart when you have at least 3 stages (but preferably more than 3) of a process to visualize and there's a clear difference in the values associated with the stages.

Another great way to visualize the stages of a business process is to use bar and column charts. They might look different from funnel charts, but they're actually very similar. Waterfall charts are also a nice alternative – use this chart type to show how you arrived at a net value by breaking down the cumulative effect of positive and negative contributing factors.