An interactive table is one of the most universal and common ways to share data. Audiences react well to the structured and organized format, which makes complex or vast amounts of data more understandable and engaging.
Tables can be used in a variety of industries, including media, research, education, data analysis, and communication.
Read on to learn the basics of where to use interactive tables, the types of tables Infogram offers, how to get started, and frequently asked questions. Don’t worry, we’re handling the complicated technical pieces, allowing you to focus on creating engaging, exciting, and educational content that will delight your customers.
When to use interactive tables
When choosing how to share your data in an engaging and interactive way, be aware of the benefits of using tables versus charts. Tables are typically used to communicate with our verbal system, while charts interact with our visual systems.
Tables require a bit more reading than charts, so it is recommended that they are used in formats where text limits aren’t a concern (presentations, reports, or ebooks). If your audience is engaging with your content on a smartphone or tablet, be careful using a table with a lot of text and data points, as it could be too hard to read in that format.
Data visualization expert Stephen Few suggests you use tables in the following scenarios:
- The display will be used to look up individual values.
- It will be used to compare individual values but not entire series of values to one another.
- Precise values are required.
- Both summary and detail values are included.
Infogram’s interactive tables help your audience draw better conclusions as they search and sort through data. You can also add icons, images, and flags to cells to create more engaging content.