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B Lab Global is a nonprofit organization dedicated to transforming the global economy to benefit all people, communities, and the planet. It’s well-known for certifying B Corporations™, companies that meet high social and environmental standards. “But we do much more than that,” Tom Hedges, Brand & Design Manager at B Lab Global, explains. “We’re building the B Corp™ movement to change our economic system — and to do so, we must change the rules of the game,” Tom highlights. Ultimately, B Lab™ creates tools, standards, and policies, and mobilizes businesses to drive collective action for positive societal change.
As B Lab continues to grow and tackle the challenges of changing the world’s economic systems, the need for powerful communication tools to present complex data in an engaging, accessible way has become paramount – enter Infogram.
The challenge: Making complex stories accessible and engaging
With such an ambitious mission, B Lab required a tool capable of simplifying vast amounts of data and making it easy for their global audience to engage. The key challenges B Lab faced were presenting vast data sets to support impactful stories without overwhelming the audience or getting lost in technicalities. More importantly, they needed a way to present data in a visually attractive, easily digestible, and interactive way to engage their supporters, investors, and stakeholders worldwide.
After evaluating various platforms, B Lab confidently chose Infogram. “Infogram’s unique platform functions including interactive charts, reports, embedding interactive content, inbuilt branding, live content updates, and analytics were a perfect solution,” Tom highlights.
Furthermore, Tom’s experience with Infogram in past roles led him to confidently recommend the platform for the nonprofit's visual storytelling needs.
“Having worked with Infogram in previous roles I knew the platform and Infogram team would be an ideal partner for B Lab.”
Improved collaboration and reporting quality
One of the significant benefits B Lab has seen is an improvement in the quality of its annual reports. By allowing users to engage with data directly through interactive charts, B Lab simplified complex global metrics.
For example, the B Lab Global Annual Reports featured interactive charts where users could filter data by region and country. This interactivity was crucial for tailoring experiences for diverse global audiences.
But beyond audience engagement, B Lab was able to improve collaboration across teams. Teams in Design, Content, Strategic Growth, and Insights can now work on the same document simultaneously, increasing efficiency. This feature has been particularly helpful in ensuring that branding and messaging remain consistent across regions and that content delivery aligns with strategic goals.
Celebrating success: Impactful projects and highlights
Several projects stand out as success stories for B Lab. Their annual reports have received exceptional feedback from both leadership and audiences, with one individual even describing the 2022 Annual Report as "the coolest and most informative annual report I have ever seen.” This feedback clearly reflects their work, where the strategic use of interactive charts and design delivers complex content in a way that resonates with B Lab’s community.
Furthermore, Tom highlights how Infogram’s interactivity with data and charts has allowed the organization to better understand and serve its audience. “The analytics are very useful to see what audiences are engaging with. We can then tailor our content to themes we see strong interest in,” Tom explains.
One standout success metric is the 14.6% increase in views for B Lab's 2023 Annual Report compared to the same period for their 2022 Annual Report. Hedges attributes this growth to strategic improvements informed by Infogram’s engagement analytics tool. “For the 2023 version, we had developed the content to build on the areas that had strong interest in the previous report, which led us to incorporate more interactive elements across the report,” Hedges shares.
B Lab’s 2022 and 2023 reports:
2022 B Lab Global Annual Report
2023 B Lab Global Annual Report
B Lab’s Insights Series:
Insights Series: Financial Performance and Resilience of B Corps
Insights Series: B Corp Brand Awareness
B Lab’s Second Consultation Summary Report:
Second Consultation Summary Report
Key Infogram features that B Lab relies on
Several features of Infogram have stood out to the B Lab team. Here are their top valued Infogram tools:
Interactive charts: Interactivity is gold. B Lab’s audience can explore different layers of data—making large, complex reports easily navigable while maximizing user engagement. “These interactive charts are always the most popular aspect of our reports with our audience. Nearly in every case find the most engagements on the pages that feature them,” Tom highlights.
Real-time analytics: The detailed analytics built into Infogram allow B Lab to see which sections of their reports capture the most attention, enabling data-driven content optimization. This feature is crucial for driving growth and success.
Video & Iframe embeds: These elements integrate multimedia directly into reports, allowing leadership and experts to deliver impactful messages, making the content more engaging and personalized. “We could feature one of our podcast episodes directly in the page where we were speaking on the same topic. Or we can embed video introductions to introduce documents without large passages of text to add more personalized messages from our leadership and experts,” Tom points out.
Tailored support by Infogram's Customer Success team
When B Lab expanded to an Enterprise license to support regional teams, Infogram’s Customer Success team provided exceptional support. "Jānis Mellēns, our Customer Success manager, and the team were great in supporting us to upgrade and setting up training to onboard our different regional team members as well as developing our custom in-built branding to keep our designs consistent and on-brand across the different teams," Tom points out.
This level of tailored customer support empowered B Lab’s global teams to work more efficiently using the Infogram platform.
Simplifying data for global impact
When asked about his advice to other organizations considering Infogram, Tom responded, "It’s a great tool to share important data and to back up impact claims in a digestible way that audiences will want to read and explore."
Looking toward the future, Tom is eager to see how future developments in Infogram will continue to elevate the way B Lab tells its story. "Infogram has allowed us to simplify a lot of data into one design and gives our users the option to filter down what they are interested in without overwhelming them with too much information. I really look forward to seeing what developments are coming in the future to continue to excite our audiences."
For B Lab, Infogram has become an essential partner in their journey to transform global business for the good of all people and the planet.
