Instagram posts

Instagram posts are photos or graphics that an Instagram user shares on the platform. Instagram posts are great for branding your profile or business account. Create your own custom Instagram post with Infogram.

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An Instagram post is a photo, graphic, GIF, or a video that an Instagram user shares on the social media platform. The visuals in your Instagram posts are usually accompanied by text or a caption, plus hashtags.

Instagram posts can help you build better word of mouth for your personal brand or your business. This social media format is especially useful in industries such as:

  • Marketing
  • Retail
  • Education
  • Hospitality
  • Fashion
  • Real estate
  • Entertainment

Why you need Instagram posts

There are over 1 billion active monthly users on Instagram, which makes this social media platform a great channel for reaching a large audience and generating more sales (if you're growing a business).

If you or your business has an Instagram account, it's important to update it regularly with Instagram posts to boost your personal or brand presence.

Instagram is no place for stock photos – it's best to create personalized Instagram posts that reflect your personality, message, or the values of your business or organization. That way, you'll provide your audience with an engaging story and keep them coming back for more.

How to create an Instagram post

To get started, log in to Infogram. Choose the Instagram post format and browse our vast library of designer-made templates or create your own from scratch. Customize your Instagram post by adding images, text, icons, and other elements in our easy-to-use editor. Finally, download your Instagram post and share it on your Instagram account with your audience.

Best Instagram post examples

At Infogram, we've created an easy-to-use tool that helps anyone create stunning Instagram posts in minutes. No design experience is required.

Browse Instagram post examples on Infogram and subscribe to our newsletter for tips and trends delivered right to your inbox.