A word cloud (also known as tag cloud or text cloud) is a visual representation of word frequency and value. It is used to highlight how often a specific term or category appears in a source of data. The more times a keyword is present in a data set, the bigger and bolder the keyword appears.
View more examples of word clouds.
Infogram is a free online chart maker that offers an easy way to create word clouds.
Word Clouds are used to get immediate insights into the most important terms in your data. You will find it often on websites on blogs to flag top keywords or tag usage due to aesthetic reasons.
Tag clouds can help to visualize how customers feel about your products, or visualize the baskteball players who scored more points.
Even though they are simple and easy to understand, when using Word Clouds you should notice a few details: