Create interactive word clouds to tell your story more effectively

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Word clouds are used to get immediate insights into the most important words or terms in your data. You will often find them on websites or blogs flagging top keywords or tag usage for aesthetic reasons. For example, tag clouds can help you visualize how customers feel about your products. 

Another great use for a word cloud is to summarize user surveys for a client. If consumers are given a list of words to describe their feelings towards a service or product, a word cloud can quickly summarize those responses, ranking the most selected words with the largest text. This data can easily start a conversation with your client of a user’s impressions of their brand or product.

When sharing results from a lot of technical data, word clouds help viewers understand the results quickly even if they don’t have a mastery of the data. 

Be aware that counting results aren’t always comparing results. Avoid including words like “the”, “and”, and “but” in word clouds as they don’t offer any insight into data. Also, be careful not to use too much color or too many fonts. The simpler the design, the easier it is to deliver an effective and engaging message.

You can make a word cloud in 5 easy steps:

1. Join Infogram to make your own tag cloud design.

2. Select a word cloud chart type.

3. Upload or copy and paste your data.

4. Customize colors, fonts, and text orientation.

5. Download your word cloud or embed it on your website.

Even though they are simple and easy to understand, you should keep a few things in mind when using word clouds:

1. Long words are emphasized over short words.

2. Tags in the middle of the cloud attract more user attention than tags near the borders.

3. Avoid using too many words. Word clouds can take up a lot of space.

Give your projects a sense of structure by using text elements with predefined styles and a typographic hierarchy. This will allow your audience to navigate and understand your ideas more effectively.

To add text:

1. From the project editor, click on the Add text button on the left-side toolbar.

2. Choose a text element, then drag and drop it onto the canvas.

These are the available text element options:

1. Title: Used as a primary heading to name the project.

2. Subtitle: Used as a secondary heading to name sub-sections in your project.

3. Body text: Usually the most read text element on the page. Make sure to derive other text element sizes from the body text size.

4. Caption text: Highlights the essence of a chart or map. Captions can be written in just a few words or a few sentences. Keep it short to make it most effective.

5. Quote: A reproduction of what another person said or wrote. For example, use quotes to convey customer reviews.

6. Facts & figures and Centered fact and figure: Both elements are text-based charts with icons. Best used to highlight interesting facts.

7. Table chart: A great option for displaying data with both textual and numeric columns.

Check out our other articles to see how to edit and resize text objects, as well as add graphic elements that contain text.

To undo or redo any edits in your project, simply use the arrow buttons in the toolbar just above your project. The left arrow allows you to undo and revert to a previous version of your project. The right arrow allows you to redo any edits. You can click the arrows several times to go back to where you started or to where you finished.

You can also use keyboard controls ⌘ + Z (on Mac) or Ctrl + Z (on Windows) to undo.

Note: Remember that after exiting or closing the project editor, the action history will be lost.

If you have started your project by clicking on the Responsive web and mobile layouts shortcut after you delete a chart, map, text field, or any other object from your report, a message will appear in its place allowing you to undo the last action. No other action history is available when working with Responsive web and mobile layouts!