Create irresistible email headers and increase email engagement
Want to get more people to open and interact with your newsletters? Use Infogram's easy-to-use email header maker and create beautiful banners with ease.
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Design Engaging Email Content with Infogram
Email headers play a crucial role in the technical aspects of message delivery, providing essential information about the email's routing, sender details, and security checks. While these headers ensure your messages reach their destination safely and effectively, it's the email content itself that truly captures your audience's attention and drives engagement.
With Infogram, you can go beyond the basic structure and create visually compelling, professionally designed emails that stand out in today’s crowded inboxes. Whether it's eye-catching infographics, dynamic charts, or customized branded visuals, Infogram’s intuitive tools allow you to design content that resonates with your audience and encourages action.
Explore why email headers are useful
Learn how email headers ensure reliable delivery while you focus on impactful design
Boost User Engagement
Interactive email headers can significantly boost user engagement by capturing recipients' attention right from the moment they see your email. When headers are designed with interactive elements, they invite recipients to click, explore, or respond. For instance, an interactive header might include a poll or a question that encourages immediate participation, prompting readers to engage with the content of the email.
This level of interactivity not only makes the email more appealing but also fosters a sense of involvement among recipients. By turning passive readers into active participants, interactive headers can lead to higher open rates, increased click-through rates, and ultimately, a greater impact on your marketing goals.
Provide Clear Insights into Audience Preferences
Interactive email headers enable marketers to gather valuable insights into audience preferences and behavior. By incorporating elements like response buttons or clickable graphics, you can track which headers resonate most with your audience. Analyzing this data helps you understand what type of content, design, or messaging appeals to your recipients, allowing you to refine your email strategy accordingly.
For example, if a certain header design leads to a higher engagement rate, you can replicate that style in future campaigns. Additionally, tracking interactions with different headers can reveal patterns related to demographics, preferences, and engagement habits, allowing for more tailored and effective future communications.
Increase Brand Recognition and Recall
Interactive email headers contribute to building brand recognition and recall among your audience. When you consistently use visually appealing and interactive headers in your emails, recipients begin to associate these elements with your brand. This recognition is crucial in a crowded inbox where numerous emails compete for attention. An interactive header that showcases your logo, brand colors, or distinctive messaging can create a lasting impression.
Furthermore, when users engage with interactive content, they are more likely to remember your brand and share your emails with others. Over time, this repeated exposure reinforces brand familiarity and loyalty. As recipients become more accustomed to your brand's style and tone, they will be more likely to open your emails in the future, creating a positive feedback loop that strengthens your brand presence.
Simplify Communication
Interactive email headers can help simplify communication by allowing you to deliver important information quickly and effectively. For instance, headers can include essential details like event dates, deadlines, or key announcements, presented in an easily digestible format. This reduces the need for recipients to sift through lengthy paragraphs of text to find the information they need.
Additionally, interactive headers can include links to additional resources or relevant content, enabling recipients to access more detailed information with a simple click. By facilitating efficient communication, you respect your audience’s time and attention, making it more likely they will engage with your content.
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Frequently Asked Questions
How do I register an account?
- Click the Get started button in the top right corner of the homepage.
- Sign up with Google, Facebook, or email. If you choose to sign up with Google or Facebook, simply log in to your account when asked to do so. If you wish to sign up with your email address, enter the email and your desired password, then hit the Sign up button.
- Provide some basic information about yourself. Enter your first and last name, indicate what kind of organization you belong to, and specify your role. You will then be able to continue with the Basic plan or choose from any of the available paid plans.
When to use an email header?
Professional-looking email headers make a great first impression, help ensure maximum open rates, and increase the click-through rate of your emails.
They're also one of the main ingredients to designing your perfect email newsletter. They can help define the identity of your brand and can encourage the reader to do any of the following:
- Visit your website
- Purchase your products
- Provide feedback
- Return to using your product or service
- Share their love with others
Ask yourself the question: Do you want to achieve any of the above goals? If the answer is “yes”, creating an email header for your newsletters is a must.
How to create email headers?
Infogram's email header maker allows you to create engaging visual assets for email marketing in just 5 steps:
- Log in to Infogram
- Click on the Social media icon in the shortcut bar at the top of the library
- Choose one of our designer-made email header templates or create a header from scratch
- Customize the text and adjust the design by changing the background, colors, fonts, images, or graphics
- Download your email header, add it to your email campaign, and send it out to your readers
How do I pick the right email header size?
The optimal width for email header graphics is between 600-700 pixels. But here's the great news: With Infogram, you don't need to worry about the size of your email header. Just head over to our email header generator, pick any of our templates, or create a header using a blank template – and your project will automatically be in the right size fit for your newsletter.
How do I add an image to my email header?
- Click the Add graphics button in the left-side toolbar.
- Browse the vast and free-to-use image, icon, flag, GIF, and sticker library or click on My uploads to upload a photo.
Click on Upload and choose a file from your computer, or alternatively drag and drop the image file from your computer right into Infogram's editor. The file will automatically be uploaded to the graphics gallery.
How do I make email headers that stand out?
Here are some guiding principles that will help you create an email header that looks really good:
- Use a consistent style. What values and qualities matter to your audience? Decide on which style to use (whether that's elegant, bold, minimalistic, or other) and stick to it.
- Match the color palette to your brand identity. Make sure the colors used in your email headers comply with your brand's visual identity.
Don't go overboard with content. Leave enough whitespace in your email header so that it integrates well with the rest of your email.
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Are you ready to unleash the power of data visualization? Get started with Infogram today and create stunning, interactive content that captivates your audience. Elevate your projects and bring data to life.