For over two decades, BNP Paribas Real Estate Germany has been a trusted source for insights into the German commercial real estate market. Their market reports, a staple of the industry, provided valuable data on trends in Germany and its major cities. But as the world is shifting toward digital solutions, BNP Paribas Real Estate Germany recognized an opportunity to modernize their reporting.

Amid the challenges of the COVID-19 pandemic, the team set out to reinvent their traditional PDF reports into dynamic, interactive digital tools. Their search for the perfect solution led them to Infogram — a platform that helped them bring their vision and data to life.

Taking market reports to the next level with Infogram

BNP Paribas Real Estate Germany primary goals were to:

• Present key market trends in a clear, engaging way.
• Align their reports with the needs of a digital-first audience.
• Offer clients a more interactive and accessible experience.

“Infogram was the ideal solution for taking our market reports to the next level," says Inga Schwarz. "We faced the challenge of presenting complex data in a way that was both informative and engaging. Infogram's combination of powerful features and ease of use made it possible for us to create modern, interactive reports that resonated with our audience."

Ultimately, Infogram’s features allowed the team to:

• Create visually appealing and interactive dashboards tailored to their audience.
• Integrate data with ease, offering insights with valuable context.
• Provide a dynamic user experience through interactive filtering and chart-switching functionalities.

Infogram’s versatility and user-friendly design empowered the BNP Paribas Real Estate team to rethink how they shared market insights.

Turning data into dynamic experiences

With Infogram, BNP Paribas Real Estate Germany upgraded their quarterly market reports. Each report is now digital, interactive, and optimized for mobile access. Two standout projects illustrate this:

Logistics dashboards

These comprehensive dashboards provide key insights into Germany’s logistics market. Furthermore, the interactive features make the data discovery process much more engaging.

District dashboards

These overviews of residential markets in Berlin and Hamburg combine interactive maps with detailed market data. With the use of animations and interactivity features, the dashboard scores in visual appeal and engagement, inviting users to explore the data at their own pace.

These impressive examples demonstrate how you can turn data into an interactive experience that engages and informs the audience.

Key features powering success

Inga Schwarz highlights two distinct functionalities BNP Paribas Real Estate Germany has benefited from:

• Interactive maps. “For the real estate sector, the combination of data and maps is essential in order to give market developments a spatial context. Infogram’s map functions are therefore a very important tool for us,” Schwarz explains.
• Interactive filters. BNP Paribas Real Estate Germany also benefited from the filter function. As Schwarz states: “[It] allows you to switch digitally and interactively between many charts. It’s essential for contextualizing real estate trends geographically.”

With these standout features, BNP Paribas Real Estate Germany is able to create more insightful and engaging data visualizations. Furthermore, Infogram allows them to communicate to their audience more effectively and efficiently. 

Streamlined workflow 

The results speak for themselves. The transformation has sparked widespread praise from clients across the real estate sector, who appreciate the new accessibility and interactivity of the reports.

“We have received a lot of positive feedback from a wide range of companies operating in the real estate sector, who really appreciate our digital market overviews,” Schwarz confidently states.

Beyond operational improvements, this shift represents a broader step toward embracing a new level of communicating and engaging with data.

Infogram for the win 

“Infogram is a powerful tool for transforming large datasets into something engaging and interactive,” Schwarz emphasizes. 

“Don’t hesitate to experiment — combine maps, charts, and filters to create a product that tells your story in a fresh, impactful way. The results can truly elevate how you connect with your audience,” Inga Schwarz confidently states.